The internet is a huge collection of websites, services, and other digital content. It’s the first place you go when you want something to do with a business. Let’s say you were in the need of an electrician, so you head over to Google and search something like “Electrician near me”. But how does Google decide what to show you? Well, when you make that search, the order of the results that appear depend on how well those websites rank based on Google’s inner algorithms. Not to mention the results for your search that you’re most interested in and click on are near the top, and on the first page. So, the better a website ranks (decided by Google), the higher up it’ll appear in search results. And the higher up it is, the more likely you are to click that website.
What things impact the ranking?
Search engines use a bunch of different factors to determine how relevant a web page is to the search that’s being made. Among these are:
- The words that are being searched
- How many different links to that page from other websites
- The text on the page
- The keywords the page uses to describe its content
For a more in-depth understanding from Google, head here.
What is search engine optimization?
As a business owner, you’ve surely heard of SEO at some point. To start, SEO stands for Search Engine Optimization, and it’s the process of improving the amount of traffic that flows to your website from major search engines. The first step in search engine optimization is to build quality content on your website. This content includes high-quality articles and long-form content, which we’ve made a priority to include in our content strategy. The more unique and high quality the content you have on your website, the more likely it is that a visitor will click on one of your links and visit your site. Next, you’ll want to optimize the keywords and phrases that appear on your website. This means that when people perform a search in Google, they’re going to be looking for specific things on your website. The more specific your content is, the better your ranking in the search results. Google also cares about the ease of use of your website, this includes things like:
- How quickly and efficiently your website loads
- Whether your website is optimized for various platforms like phones and tablets
- Do your pages appear correctly and are easy to use
Search engine optimization also takes time. Search engine optimization isn’t a get rich quick scheme, but with quality links and content, then in the long run it is a profitable strategy. All of this together makes a big difference to how many people find your website and what they think of it. Thankfully, all of this is also included and optimized through our SEO strategy.
Why is Search Engine Optimization overlooked?
On the surface, SEO sounds like it might be complicated. This is a major reason it can be overlooked in favor of quick fixes. Many businesses assume that search engine optimization is too difficult or too time consuming to be worth it. However, in today’s competitive market, neglecting search engine optimization can have a detrimental impact on your business. This means that many businesses pass up on an opportunity to increase their online presence and gain a foothold to outcompete other results. In today’s market, a poor online reputation can be the difference between being able to attract new customers and being unable to find anyone at all. The good news is that improving your search rankings is much easier than it used to be.
Why does it matter?
Why does search engine optimization matter to you? For starters, it can make a huge difference in how many people find your business online. Search engine optimization can be a highly technical field, but the good news is that you don’t have to be the expert. In fact, businesses small and large alike hire SEO consultants to manage their SEO efforts to stay competitive in search results. Our solution offers a simplified way for businesses of all sizes to get started with SEO without the need to know the complex intricacies of SEO. On the other hand, in today’s content-oriented world, many people are focused on the quantity of the content they publish rather than the quality. This leads to an overabundance of content on the web, and a situation where it’s difficult for visitors to find the content that’s relevant to them. To get more traffic and build a larger audience, you want to make sure that the content on your website is high quality and engaging.
This is where a SEO strategy comes in. Your SEO strategy is the set of actions you take to improve the quality and quantity of traffic to your website from major search engines like Google. It involves working with a professional to develop a plan that will help you achieve your business goals. Search engine optimization can be a lot of work, but if you have a website and are interested in seeing how it affects your search rankings, then you have the potential to grow your business and find new customers. If you’re looking to get started in search engine optimization without spending a lot of money, we offer a specialized and highly efficient SEO strategy suited to any size business to ensure you not only meet but exceed those goals.
Check out our starter package here for further pricing options.