A quick introductions to SEO:
As a business owner, you’ve surely heard of SEO at some point. To start, SEO stands for Search Engine Optimization, and it’s the process of improving the amount of traffic that flows to your website from major search engines. The first step in search engine optimization is to build quality content on your website. This content includes high-quality articles and long-form content, which we’ve made a priority to include in our content strategy. Read more on “What is search engine optimization.”
TOP 10 Reasons Why Your Website Needs SEO
1. You’ll stay ahead of your competitors
Search Engine Optimization is a very overlooked service, especially by small businesses. It is said that only half of small businesses (49%) invest in SEO, despite SEO being one of the most important ways to generate new leads and grow the audience for a business. What this means for your business is that, if you optimize your site to excel in search result can take advantage of the search engine to highlight yourself for the niche you want to excel in. Think of how often you click on the first result when you make a search, and how often you click on the fifth one. This could mean that as you move up the results, you will generate more leads and sales while your competitors don’t.
2. Organic search is the first step in web traffic
When you make a search on a search engine, the results that show up typically follow a formula. When you search for a business on Google, you’ll maybe have a map result, and some results that are there because of paid ad space. Immediately after that are the organic results. The organic results are the ones that are not there because of paid ads. The ranking of those results is a major driving factor for the amount of traffic that goes through your website. For example, the first organic result gets about 25% of the clicks. However the second result will only get about 13%. From there, the number continues to drop off – and don’t even think about the results on the second page. This means when a customer is searching for a service, you become the first organic result.
3. An optimized website brings traffic
The goal of Search Engine Optimization is to bring traffic to your website & increase in the search rankings. Better optimized websites bring more traffic and rank higher than those that aren’t. But there’s more to it than just that, it’s to convert the traffic coming in to leads and customers.
But does it work? Simple answer. YES it works, and it works very well. If you look at the organic traffic report from Siege Media Case Study you can see they were able to bring a brand new website with zero visitors to 100,000 just off optimizing the websites SEO.
4. SEO means you don’t have to purchase ads
Ad space is expensive. Online ads through Facebook or other ad featuring spaces have a big up-front price tag, or also come along with hefty ongoing payments too. With our SEO strategy, you don’t have to purchase these online ads. Instead we can use SEO along with other available strategies like social media to build your brand and get your message in front of a large and real audience. This helps you save money and focus your marketing efforts where they’re most needed.
5. SEO builds credibility
Google does extremely well to hide websites that don’t belong on the front page. This could mean that websites that are displayed on the first page of Google have earned their spots. Your website appearing on the first page will bring credibility and trust – passively bringing your customers to grow your business revenue.
Having a frequently update blog and Twitter, or news updates about your business through Instagram it not just about ranking higher on Google. It’s also about getting your customers to respect and acknowledge your business as legitimate and worth their time. This is the strategy the most successful business use to build the reputations and retain a loyal customer base. Without optimizing your website to rank properly, you could be missing out on some serious opportunities.
6. SEO requirements are always being updated
Your brand is pretty much its own entity in the online world. This means a successful SEO strategy is integral in your brand gaining a foothold against the competition. But short term strategy isn’t enough. Search engines like Google are constantly evolving and changing the way their ranking system works. This means a successful SEO strategy is one that is actively managed. A proactive SEO gives your business the upper hand when search requirements are updated.
7. Increase the speed of sales
If your website is selling a service or multiple products, having users locked in interest is every owner’s dream come true. The goal is to maximize the outcome and the processing speed in which a user goes from entering the site to opting in for the service/product you serve. You must first ensure that the content you deliver is correctly done. Through effective SEO, You make sure the message gets delivered to the users loud and clear. If the user is already searching for a service that you offer and is doing much better at presenting than your competitors, the likelihood of this user now becoming your customer is really high.
8. It helps you target your specific audience
With SEO your business will target a specific audience that is looking for the products you are offering. We’ve already covered before that the majority of prospective customers do their research online. When they make their search on Google, you want to make sure that your business is the first one they see. To achieve that, you need SEO. Having an optimized SEO strategy is the difference between showing up above the competition when a customer searches for a product you offer, or never showing up at all.
9. Improve the overall experience for the users
Having a website optimized and responsive for mobile, tablet and desktop is extremely important in times like today and it will continue if not become more important as each day goes by. We can consider some different outcomes for different types of businesses.
For a business that is a restaurant and operates the website solely to display it’s menu, the mobile user far exceeds any desktop user. As most of these users are viewing the menu from their devices within the premises of the business.
Google loves providing users a positive experience. Rarely will you find a website that is not suitable for mobile on the front page of Google when on a mobile device. As a result, having your website respond correctly to each device with content that is relevant is extremely important. This could mean that for each title and for each device, the type of font and size is different depending on the device that is used. Having your content do whatever it takes to reach the interests of your user is a huge part of SEO.
10. Easy indicator to see if SEO is working
At last, the biggest advantage to SEO is that it is fairly easy to tell if SEO is working on your website.
Using tools such Google Analytics can be used to monitor true organic traffic, referrals, conversions and other valuable metrics that your business should know. Using tools such as Google Analytics will accurately tell you what’s working and what’s not working. This handy tool gives you the proper insight on what types of market you should hit and how to hit it. That way, you can budget your marketing strategies to have the best and greatest impact on your business.